Posts Tagged tweenagers

The Fast & The Furious

By Charu Suri

The term “tweenager” – kids between the ages of six and 12 – did not categorically exist 15 years ago. The kid today is growing up faster than a giant mushroom: coveting adult fragrances, talking on the phone for hours (thanks Skype!), dressing in designer jeans and text messaging frantically like Steve Jobs on the verge of a cataclysmic Apple announcement.

 

He or she loves cosmetics with a passion not to be seen since the time of Don Juan. From buying teen magazines to combing the web for Miley Cyrus tickets, today’s tween definitely has opinions about everything.

 

The Jonas Brothers have a cult following among the tween group not unlike the fervor of the Beatles. Cosmetic companies are marketing to this community now more than ever: Meet Mark, Avon’s new teen line, proudly shows The Hills’ star Lauren Conrad as its spokesperson on the home page.

 

The question we have to ask ourselves is if the tween community is experiencing childhood the way adults used to. The days of innocent makeup play with Barbie dolls are vanishing faster than the Ozone layer, and are being replaced by makeup and slumber parties and dating way too early!

 

We’re not frowning on the use of cosmetics (heck, we even recommend several Sweetspot Labs® products like the on- the-go wipettes for the tweenager—especially if she’s headed for puberty); but we wonder if a truly “innocent” childhood will altogether vanish in the next few years.

 

Because life’s short enough to grow up too fast, too soon.

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