Posts Tagged Shopping

Do You Have a Wallet Shrink?

By Charu Suri


Okay, now this is not a trick question. Do you have insight into your “wallet” personality? Please, don’t consult your therapist who we know is dangling at the end of your speed dial.


Apparently people not only have a physical self and an emotional self, but also a “money” self. This “financial” self or personality surfaces each time you reach into your pocketbook to buy a new bag, a dress or a makeover.


Here is a list of the top “shopping personalities.” See if you can spot your “money” personality:


  1. The Impulsive Purchaser: Impulsive buyers are typically attracted to several things at once, especially if the items catch their eye (translation: Want that Chanel bag now!)
  2. The Fanatical Shopper: You check each bargain bin the mall and are a sucker for sales.  (Wait, Marc Jacobs Bags at 40% off?!!).
  3. The Passive Buyer: This personality never asks questions and literally hates shopping (Chances are this person doesn’t even exist. I think they had to make up this personality).
  4. The Avoidance Shopper: This shopper goes to the mall to avoid the reality of life. He or she uses shopping as an anti-stress device. (Hello? We’re in a recession? Isn’t everyone shopping to avoid coming to terms with this?).
  5. The Esteemed Buyer or the Label Conscious: you love designer goods and anything luxe with a label. (e.g. all of Hollywood…)
  6. The Overdone buyer: This personality overdoes everything, even shopping. If you’re buying something, then you buy two of it. (Yes, you need backups. Even of that limited edition Laboutin boot).


But spending money on dressing up your sweet spot is recession-proof, people. We don’t care if the Dow Jones Industrial Average comes tumbling down as long as your *down there* is taken care of.


“Smart Buyer”? Definitely.

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